Two free, printable templates we use with our own clients, shared so in-house teams can plan better before they brief anyone, including us. Both are PDFs you can print, fill in by hand or copy into a doc or sheet. No sign-up, no email gate.
Brand film brief template (PDF)
A two-page brief that answers the questions every production company will ask before writing a script: why now, who must watch, the one feeling the film should leave behind, where it will run, the master length and cut-downs, languages, reference films, talent, locations, budget range and how success will be judged. It ends with a short checklist so the brief goes out complete.
Download the brand film brief template (PDF, 2 pages)
How to use it: fill it in with whoever approves the final film, keep the "one feeling" to a single line, and always share a budget range. A range gets you an honest plan; no range gets you guesses. For the full process from brief to launch, read how to make a brand film, and for typical costs see brand film cost in India.
Social media content calendar template (PDF)
A landscape planner for one month of social content: three to five content buckets with the share of posts for each, a four-week grid, a reel tracker with hook, shoot date, publish date, watch time, shares, saves and a keep-or-kill call, and an Indian festive and moment planner by quarter.
Download the social media content calendar template (PDF, 2 pages)
How to use it: decide buckets before ideas, plan the month in one sitting, batch-shoot in one or two days, and review the tracker at month end so next month makes more of what worked. The full method is in our social media content calendar guide.
Want us to fill these in with you?
We make reels, performance video ads and digital social films for brands from Mumbai and Bangalore. See our social media content agency and digital social films pages, or watch some of the work on our work page.
FAQs
Are these templates free to use?
Yes. Both templates are free to download, print, copy and share, including inside your company or with other agencies. No sign-up is needed.
Can I edit the templates?
They are PDFs designed for printing or filling in by hand, but every field is plain text, so you can copy the structure into Google Docs, Sheets, Notion or Excel in a few minutes.
Who made these templates?
Thumbstoppers, a performance creative, social media content and brand film team working out of Mumbai and Bangalore. They are the same structures we use when we start work with a brand.
Do you have a template for Meta ad creative testing?
Our guide to the Meta ad creative testing framework explains the structure we use for testing hooks and concepts; a printable version may follow.