53+ PEOPLE, ALL IN-HOUSE: VIDEOGRAPHERS, EDITORS, SCRIPT WRITERS AND PRODUCTION UNDER ONE ROOF
Digital social films · Branding

Digital social films: brand films for YouTube, OTT and social from ₹2.5 lakh

Cinematic brand films for awareness, written, shot and edited by our own team and delivered for YouTube, OTT and every social platform, without the ₹30-40 lakh production house bill.

YouTubeOTTInstagramFacebookLinkedIn
Brief us on your film →Now showing ↓
● Now showing

Films we’ve made

Real estate brand: Mother’s Day film

Brand film, horizontal · 2 min 47 sec

▶ Play film

Acko: Right to Choose

Digital social film for YouTube, OTT and social · 25 sec

▶
The price gap

Same brand-film craft. A fraction of the bill.

Typical production house quotefor one 30-second film
₹30–40 lakh
Thumbstoppers digital social filmroughly, built for digital
₹2.5–3 lakh

Bar lengths are illustrative. We skip the broadcast-scale crew, layers of intermediaries and a single TV master, and deliver the formats digital screens actually need.

From brief to every screen

One film, planned once, delivered in the formats each platform needs.

BriefObjective, audience and the one feeling the film must leave behind
ScriptStory and treatment, written by our own writers
ShootOur videographers, cast and crew, planned for every format
Edit and gradeEdit, colour, sound and music
DeliverHorizontal, vertical and feed cuts, ready to run

A good brand film used to mean a film production house, a director, a crew of thirty and a quote that starts around ₹30 lakh and can go to ₹40 lakh or more for a single 30-second film. Those films were built for TV and cinema, and they are still made that way for brands with those budgets.

Most brands, though, no longer need a TV-first film. They need a polished, cinematic ad that builds awareness on YouTube, on OTT platforms, on Instagram and Facebook, and on LinkedIn. We call these digital social films. Thumbstoppers makes them for roughly ₹2.5 to ₹3 lakh each, with the same writing, casting, shooting and editing quality you would expect from a brand film, planned for the screens people actually watch on.

What is a digital social film?

It's a branded video, usually 20 to 90 seconds, made for branding and awareness rather than direct response. It tells a story, shows a feeling or makes a point, and carries the brand with it. It's produced to run across platforms: horizontal for YouTube and OTT, vertical or feed-sized for Instagram, Facebook and Shorts.

That last part is what makes it affordable. We plan a film once and deliver it in the formats it needs, instead of paying for a TV-grade production that only makes sense for broadcast.

Why the price gap is so large

Typical production house filmThumbstoppers digital social film
Cost for one 30-second film₹30–40 lakh quotes are commonRoughly ₹2.5–3 lakh
Built forTV, cinema, large media buysYouTube, OTT, Instagram, Facebook, LinkedIn
Crew and overheadsLarge crew, separate agency, production house and post housesOur own writers, videographers and editors under one roof
Formats deliveredUsually one master, extra cut-downs cost moreHorizontal, vertical and feed-size versions planned from the start
TurnaroundMonthsWeeks
ObjectiveBranding and awarenessBranding and awareness

The difference isn't that we cut corners on the idea. It's that we skip what a digital film doesn't need: broadcast-scale crews, layers of intermediaries and a master made for a TV slot. Final prices depend on scope, such as locations, number of actors, languages and formats, so we quote after a short brief. For a fuller breakdown of what drives the price, see our brand film cost in India guide.

What goes into a film

Where the film runs

Because the objective is awareness, the numbers to look at are reach, view-through rate, watch time and brand recall, not cost per purchase. For performance goals, see our Meta ads creative service instead.

Who this is for

Choosing a film partner

Have a brief? Get in touch with the occasion, the platforms and a rough timeline, and we'll come back with a concept and a quote.

FAQs

What is a digital social film?

A branded film, usually 20 to 90 seconds, made for branding and awareness and planned to run across YouTube, OTT, Instagram, Facebook and LinkedIn. It's delivered in horizontal, vertical and feed-size formats.

How much does a digital social film cost?

Our films are typically ₹2.5 to ₹3 lakh each, depending on scope such as locations, cast, languages and formats. Film production houses often quote ₹30 to ₹40 lakh for a single 30-second film made for TV. We give a fixed quote after a brief.

Why is it so much cheaper than a production house film?

We use our own writers, videographers and editors, plan for digital screens rather than broadcast, and avoid large crews and intermediaries. The idea and the craft stay the same, the overhead doesn't.

Can the film run on OTT and YouTube?

Yes. We deliver a horizontal master for YouTube and OTT or connected TV placements, plus vertical and feed-size versions for Instagram, Facebook and Shorts. Platform and OTT ad specifications vary, so we confirm them with your media buyer.

Is this for performance ads or brand awareness?

Brand awareness. These films are made to build recall and consideration. For direct-response creative judged on cost per purchase, see our UGC and Meta ads creative service.

How long does a film take?

Typically a few weeks from brief to delivery, depending on casting, locations and approvals.

Do you make festive and occasion films?

Yes, including Mother's Day, Diwali and other occasion campaigns, as well as product launch and brand story films.

Okay, we're showing off

53+ humans. Zero outsourcing.

Videographers, editors, script writers and production all sit under one roof. Nobody here says “let me check with our vendor.” They’re just across the room.

Got a product that deserves the scroll?

naineel@hungryfolksmedia.com

+91 97571 48835 · Mumbai & Bangalore