If you are asking how much a UGC video ad costs in India, here is the short answer from Thumbstoppers: our UGC and performance video ads cost ₹13,000 to ₹17,000-18,000 per video, depending on scope. This page explains what moves the price, what is included, and how that compares with cheaper creator-shot content.
UGC video ad pricing at Thumbstoppers
| What | Details |
|---|---|
| Price per video | ₹13,000 to ₹17,000-18,000 depending on scope |
| What is included | ROAS-first script and hooks, creator casting, shoot direction, edit with captions and CTA |
| Formats | UGC video ads, vox pop videos, creator and performance ads for Meta and Instagram |
| Turnaround | 20 days |
| Based in | Andheri East, Mumbai, also working in Bangalore |
| Best for | D2C, fintech, edtech and healthtech brands running Meta ads |
What decides where a UGC video lands in the range
- Creator profile: everyday creators cost less than actors or recognisable faces.
- Script depth: a researched, hook-tested script takes more work than a simple product demo.
- Shoot setup: a phone-style shoot at the creator's home costs less than a studio or location shoot.
- Number of hooks and edits: more variations to test means more edit work.
- Volume: a bigger monthly batch is easier to plan and price well.
UGC video ads vs cheap creator content
Very low per-video prices usually cover a creator filming the product, with little research or scripting. A performance UGC ad is different: it starts from a hypothesis about what will make a viewer stop scrolling, and the script, hook and edit are built to test it on Meta. That is the work our price covers.
How it works with Thumbstoppers
- Brief and product, and a look at your current ads.
- Script and hooks for each video.
- Creator casting and shoot.
- Edit with captions and CTA, delivered in 20 days.
- Iteration on what performs.
To get an exact quote for your brand, call or WhatsApp Naineel on +91 97571 48835.
FAQs
How much does a UGC video ad cost in India?
Thumbstoppers' UGC and performance video ads cost ₹13,000 to ₹17,000-18,000 per video depending on scope. Creator-only content without scripting or edits is often priced lower, and actor-led productions are priced higher.
What is included in the price?
A ROAS-first script and hooks, creator casting, shoot direction, and an edit with captions and CTA.
How long does it take to get UGC videos made?
Our turnaround is 20 days.
Which brands do you make UGC video ads for?
D2C, fintech, edtech and healthtech brands that run ads on Meta.
Do you make vox pop videos too?
Yes. We make UGC video ads, vox pop videos and creator ads for Meta and Instagram.
Where is Thumbstoppers based?
Andheri East, Mumbai, with work also in Bangalore.
How do I get an exact quote?
Call or WhatsApp +91 97571 48835 with your brand, product and number of videos.