Most social media agencies in Mumbai are built around posting calendars: a set number of posts, reels and stories a month. That's useful for staying visible. But if you're a D2C, fintech, edtech or healthtech brand putting serious money into Meta ads, the question that matters is different: which creative brings customers in at a cost you can live with?
Thumbstoppers is a performance creative agency based in Mumbai and Bangalore. We make UGC and creator-led video ads built for paid social, and we judge them by the numbers your media buyer watches: ROAS, CAC, hook rate and hold rate.
What a performance creative agency does differently
A classic social media agency is measured on output. A performance creative agency is measured on what that output does inside your ad account. In practice that changes four things:
- Hooks before polish. The first 1.5 seconds decide whether an ad gets watched. We write several hooks per concept so your team can test them, instead of betting on one.
- Creators who look like your customer. A face your buyer recognises beats a perfect studio shot on Reels and Stories placements.
- Variants, not one-offs. Every concept is edited into cutdowns, captioned versions and placement sizes, so testing can start on day one.
- Iteration on spend data. We read what's winning, keep it, and reshoot what isn't. The next batch of ads is shaped by the last one.
Services for brands in Mumbai, Bangalore and across India
UGC video ads
Creator-led ads scripted and shot for Meta: testimonials, problem–solution demos, unboxings, "friend explains" formats and founder-style talking heads.
Hooks and scripts
Angles written against the real objections your buyer has, with several opening lines per concept so the algorithm has something to choose from.
Creator casting
From micro creators to celebrity talent, matched to your audience, language and category. We cast for skincare, haircare, men's grooming, beauty, finance and learning brands.
Performance edits
Cutdowns, captions and variants sized for every Meta placement and ready to upload.
Studio and on-location shoots
We shoot out of Mumbai and Bangalore, in studio or on location, depending on what the product and the story need.
How a campaign runs
- Brief: your product, your numbers, your current winners and losers.
- Script: angles and hooks written against your buyer's objections.
- Cast and shoot: creators cast, products styled, shot in studio or on location.
- Edit: variants per hook, sized for every Meta placement.
- Test and iterate: spend data decides the next round of creative.
When to hire a performance creative agency instead of a social media agency
If your main goal is an active, consistent brand presence on Instagram, a content-led social media agency is a good fit. If you're spending on Meta ads every month and your bottleneck is creative that converts — ads fatiguing fast, CAC creeping up, too few new concepts to test — a performance creative partner is the better choice. Many of our clients run both: a social team for organic, and Thumbstoppers for paid.
FAQs
What is the difference between a social media agency and a performance creative agency?
A social media agency usually manages organic posting and community. A performance creative agency makes ad creative for paid social and is measured on results like ROAS, CAC and hook rate.
Do you work with brands outside Mumbai?
Yes. We shoot out of Mumbai and Bangalore and work with brands across India.
Which platforms do you make ads for?
Our ads are built primarily for Meta (Instagram and Facebook Reels, Stories and Feed). The same vertical videos can also be used on YouTube Shorts.
Which categories do you work with?
D2C (skincare, haircare, men's grooming, beauty, wellness), fintech, edtech and healthtech.
How do I start?
Email naineel@hungryfolksmedia.com or call +91 97571 48835 to book a strategy call.